I have dedicated a big part of my professional life in helping multi-sized international companies and organizations achieve their marketing goals through cohesive branding and impactful design.
My goal is to share and use the same approach to support business owners and entrepreneurs to craft a clear message through a compelling brand identity that enables them to stand out, grow in business, and gets them results.
I am Carolina,
GET IN CONTACT
Hola!
GRAPHIC DESIGNER AND BRAND IDENTITY EXPERT.
THINGS I AM MOST PASSIONATE ABOUT...
Branding • Colors • Tennis • Traveling • Friends & Family
WORK WITH ME
I'm passionate about empowering industry-leading experts to create impactful brands that have the power to propel their business and gets them closer to their goals.
MY APPROACH TO BRANDING IS BOTH
strategic and intuitive
My absolute goal is to guide you through the brand building process making sure that you will feel empowered with an impactful brand that reflects your own unique vision.
It all starts at the very core!
Empower
Explore
Envision
One recurrent issue when working on branding is to “start building the house from the roof down”. In other words, we tend to mostly focus on what we see in the external layer while dedicating little-to-no time to building the solid foundation the brand should be built on.
It’s essential to frame the branding process with an inside-out approach.
BRANDING IS ABOUT LEADING WITH
authenticity
The branding process is a transformative journey where you get to build a brand that you are proud of... And i will be supporting you along the way.
01
Brand Foundation
We will dive deep into your brand’s unique needs. The idea is to obtain as much information as possible, measure the brand’s performance at its current state, and get a few indicators of its ideal future state. This part will be a crucial reference point for all further steps of the branding process as we establish a clear roadmap for the creative process.
Envisioning means crafting a unique vision and define a solid foundation for your brand.
03
Brand Development
02
Brand Identity
01
Brand Foundation
Once we’ve established a solid foundation for your brand, we embark on the creation process. This pivotal phase focuses on aligning the consistency between your brand’s foundation and the visual identity, ensuring a balanced representation of what your brand stands for.
In the exploration phase we’ll craft a unique and personal universe for your brand to shine.
03
Brand Development
02
Brand Identity
01
Brand Foundation
We will create a cohesive and recognizable brand presence by maintaining a consistent look, feel, and messaging across brand collateral. Consistency breeds familiarity as it empowers you to effectively convey your brand’s essence, connect with your target market, and establish a solid and memorable brand.
A cohesive brand will empower you to communicate effectively
03
Brand Development
02
Brand Identity
One recurrent issue when working on branding is to “start building the house from the roof down”. In other words, we tend to mostly focus on what we see in the external layer while dedicating little-to-no time to building the solid foundation the brand should be built on.
It’s essential to frame the branding process with an inside-out approach.
BRANDING IS ABOUT LEADING WITH
authenticity
The branding process is a transformative journey where you get to build a brand that you are proud of... And i will be supporting you along the way.
We will dive deep into your brand’s unique needs. The idea is to obtain as much information as possible, measure the brand’s performance at its current state, and get a few indicators of its ideal future state. This part will be a crucial reference point for all further steps of the branding process as we establish a clear roadmap for the creative process.
Envisioning means crafting a unique vision and define a solid foundation for your brand.
Once we’ve established a solid foundation for your brand, we embark on the creation process. This pivotal phase focuses on aligning the consistency between your brand’s foundation and the visual identity, ensuring a balanced representation of what your brand stands for.
In the exploration phase we’ll craft a unique and personal universe for your brand to shine.
We will create a cohesive and recognizable brand presence by maintaining a consistent look, feel, and messaging across brand collateral. Consistency breeds familiarity as it empowers you to effectively convey your brand’s essence, connect with your target market, and establish a solid and memorable brand.
A cohesive brand will empower you to communicate effectively
03
Brand Development
01
Brand Foundation
02
Brand Identity
Empower
Envision
Explore
WHAT I STAND UP FOR...
Intentionality • Connection • Empowerment • Empathy • Creative Synergy • Positive Impact
Intentionality
Connection
Empowerment
Empathy
Creative Synergy
Positive Impact
My way of working is grounded in intentionality, where each action is purposeful and thoughtfully executed. I place a strong emphasis on fostering genuine connections with my clients, striving to understand their needs on a deeper level. Through empathy, I empower them to embrace their journey with confidence and trust. Creative synergy drives my approach, merging innovative ideas with practical solutions. I'm committed to cultivating an environment that fosters a sense of collaboration and fulfillment, ultimately aiming for a positive impact. Above all, integrity is fundamental, I prioritize honesty and transparency in all aspects of my work.
This experience has been awesome, I am an entrepreneur starting a new project and Carolina has been guiding me from the beginning through this branding process.
FRANK - FAST-TRACK PARTICIPANT
Working with Carolina has impacted my brand 100%, I got more clarity regarding my marketing strategy till the point that I decided to change my brand name. I appreciate Carolina's clear, organized and harmonious assignments. I felt accompanied all the way and I would recommend her if you would like to have clarity about logo, name, colours, fonts and overall impact that the visual aspect of your brand has on your audience.
JESSICA V - FAST-TRACK PARTICIPANT
It was a journey from the inside out. Starting with what I have in my soul to get to the specifics of a branding kit with name and logo. Carolina made the whole thing fun and enjoyable even where it is hard work.
ANNE D - FAST-TRACK PARTICIPANT
Carolina carried out a rebranding and web redesign for our company. She also works with us on an ongoing basis. We have had great feedback on her work and the best quality is that when I express an idea, she can improve on it and turn it into a reality that always exceeds my expectations.
RAVI B - MANAGING DIRECTOR
As an entrepreneur, I must say that working with someone with a straightforward vision and with the ability to pull out different creative solutions to help me visualize better my project and take it to the next level is a real advantage!
Carolina helped me to achieve an impactful visual identity that has eased all the communication efforts in a very efficient way. Looking forward to future collaborations!
GIUSEPPE D F - ENTREPRENEUR
I met Carolina several years ago when working on the rebranding of the company I worked for (international group) and she did an amazing job! She transformed a strategic reflection into a wonderful logo, concrete graphic universe, brand guidelines… I also asked her to do the same mission for a private project and again I was astonished by her talent. She understands the business, she is hands on, always solutions driven and a real sunshine.
CHRISTEL - MARKETING MANAGER
Working with Carolina has impacted my brand 100%, I got more clarity regarding my marketing strategy till the point that I decided to change my brand name. I appreciate Carolina's clear, organized and harmonious assignments. I felt accompanied all the way and I would recommend her if you would like to have clarity about logo, name, colours, fonts and overall impact that the visual aspect of your brand has on your audience.
JESSICA V - FAST-TRACK PARTICIPANT
This experience has been awesome, I am an entrepreneur starting a new project and Carolina has been guiding me from the beginning through this branding process.
FRANK - FAST-TRACK PARTICIPANT
It was a journey from the inside out. Starting with what I have in my soul to get to the specifics of a branding kit with name and logo. Carolina made the whole thing fun and enjoyable even where it is hard work.
ANNE D - FAST-TRACK PARTICIPANT
Carolina carried out a rebranding and web redesign for our company. She also works with us on an ongoing basis. We have had great feedback on her work and the best quality is that when I express an idea, she can improve on it and turn it into a reality that always exceeds my expectations.
RAVI B - MANAGING DIRECTOR
I met Carolina several years ago when working on the rebranding of the company I worked for (international group) and she did an amazing job! She transformed a strategic reflection into a wonderful logo, concrete graphic universe, brand guidelines…
I also asked her to do the same mission for a private project and again I was astonished by her talent. She understands the business, she is hands on, always solutions driven and a real sunshine.
CHRISTEL -
MARKETING MANAGER
As an entrepreneur, I must say that working with someone with a straightforward vision and with the ability to pull out different creative solutions to help me visualize better my project and take it to the next level is a real advantage!
Carolina helped me to achieve an impactful visual identity that has eased all the communication efforts in a very efficient way. Looking forward to future collaborations!